These stainless steel blades are made in the usa and individually wrapped for safe and clean handling. Clean edge, non disposable razor case study analysis 1. Clean edge razor case study presentation by semaan obeid on. Clean edge razorcase analysis executive summary paramount is planning to launch a non disposable razor clean edge. S was broken into several categories such as nondisposable razors, refill cartridges, disposable razors, shaving creams, and depilatories. Pest analyses is a widely used tool to analyze the political, economic, sociocultural, technological, environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. However, that category is entering a new phase based on technological innovations, particularly in the superpremium categories. Apr 26, 2012 click on a datetime to view the file as it appeared at that time. This razor is in good condition, some scratches and the handle has some plate loss as has the head. Then take an old toothbrush with some toothpaste and give the razor a good scrubbing. Looking at my newly rusted safety razor, i really did not want to buy a new one.
The nondisposable razor market is in a rapid growth stage approximately 5% per year from 2007 to 2010, while. Luckily, most modern electric razors are very easy to clean manually if you follow. In general, give yourself time to get comfortable with the razors operation and new shaving techniques. A shimmed razor will be much more efficient, but also less forgiving of poor technique. Luckily, blackbauds the raisers edge 7 re recognizes this is going to happen and has builtin functionality to allow you to clean up duplicate records. The current nondisposable razor line has products in both the market and value customer segments.
However, over time, the double edge razor will begin to pay for itself. Click on a datetime to view the file as it appeared at that time. Powtoon gives you everything you need to easily make professional videos and presentations that your clients, colleagues, and friends will love. Double edge razor blades are always made of premium quality stainless steel and individually wrapped. How to maintain a healthy safety razor going zero waste. The subjects were testing out paramounts newest nondisposable razor, clean edge. Niche market mainstream market conclusion the most effective proposition for clean edge, in consideration of design, cost, and its overall influence to the company, is to become a niche product.
The clean edge razor is the first nondisposable razor produced by paramount that has a technological innovation. Product positioning and communication strategy yellow. Clean edge razor case konnor george mkt 487002 clean. Clean edge razor case case study solution and analysis of. Unlike modern razors with multiple blades, a safety razor has a single blade with two sides, one at each end of the razor head. How to use double edge safety razor get it groomed. Based on comparison with a german ostaso razor i have i am quite sure that the razor is an ostaso made unit. So be extra careful, and remember that no pressure means no pressure. If notability cannot be established, the article is likely to be merged, redirected, or deleted. Clean edge razor case study presentation by semaan obeid. Splitting hairs in product positioning prepared by. Our double edge blades can be used for bakery, barber and industrial applications. Until now, the nondisposable razor and fill up cartridge market was dominated by three multinational players. Paramount health and beauty company is introducing a brandnew nondisposable razor, clean edge that boasts about remarkable efficiency by making use of a vibrating innovation that stimulates hair roots and lifts the hair from the skin allowing an extensive shave.
Mar 19, 2020 whether you are using a cartridge razor or a double edge safety razor, the type of shaving cream that you can use can make a big difference in how your blade performs. In recent years, new products and promotions have drastically changed the approach some men take to the daily chore of shaving. Case analysis clean edge razor splitting hairs in product positioning executive summary paramounts newest nondisposable razor, clean edge, has brought a new hope for the company whose other products are either on the mature stage of product life cycle or on the declining stage. Clean edge razor splitting hairs in product positioning. You wander around the flea market and found a vintage safety razor and wondering how to clean a vintage safety razor like this one. This razor is in good condition, some scratches and the. View notes clean edge razor from som 330 at new jersey institute of technology. This company is a market leader in the non disposable razor market. The skin is protected from the blade with a guard, so that only the edge of the razor blade comes into contact with the skin. Splitting hairs in product positioning clean edge razor. Stainless steel double edge blades razor blade company.
To provide precise marketing and advertising advice, this report begins with a summary elaborating on the components regarding the current situation of paramount and current u. Clean edge razor by paramount marketing case analysis. In order to keep good diversity within the group, we will not accept more. Environmental education resources to commemorate earth days 50th anniversary. Currently it is offering paramount pro and paramount avail. Jackson randall was the product manager for clean edge. The razor edge book of sharpening combined with the right razor edge sharpening system for your application will soon have you giving all your cutting edges an unbelievably sharp edge. This barber trimmer is designed for extremely closetrimming, creating crisp clean lines. Whether you are using a cartridge razor or a double edge safety razor, the type of shaving cream that you can use can make a big difference in how your blade performs.
Sep 21, 20 heres my find of today, gem micromatic bullettip or flying wing single edge twist to open safety razor. Its high precision performance and fully adjustable blade angle allows the user to customize the shave to personal preference. If a shim makes things work better for you, consider getting a more efficient razor. How to clean an electric shaver the right way quickly and. Clean edge razor case study analysis essay 1845 words. There is a free, full and complete online pdf version of the razors edge book available at the link below as well as, for those who would rather not read the book but rather watch the movie or do both, a full version of the black and white 1946 movie by clicking the graphic below the link. The vision opens using the butterfly silo action by twisting the lower section of the handle. Paramount clean edge razor case solution and analysis, hbr. This topoftheline model is the most heavy duty and complex double edge available. If you do not know how to use a double edge safety razor, you should start practicing how to use it. Double edge safety razor with 20 derby blades long handled chrome finish 4 inch rust free and unbreakable by utopia care.
Clean edge razor free download as powerpoint presentation. Paramount is relying on the clean edge razor to increase sales and earn more market share in the nondisposable razor category. The blade had to be stropped before each shave and after a time needed to be honed by a cutler. This report will then assess competitors positioning, cannibalization. Clean edge razor for many years, personal health care and shaving for men was seen as a routine maintenance issue. Jan 19, 2016 clean edge, non disposable razor case study analysis 1. How to change the blade in a double edge safety razor. Marketing segmentation can be concluded a superpremium, moderate and value based on price and quality. Glidescope titanium video laryngoscopes combine innovative blade options, angles, and. Clean edge razor lars semb maalenjohansen prof martin. Paramount clean edge razor case solution the trend of media advertising expenditure has been rising to increase demand of different products. These razor blades are made very thin to create a sharp edge for close shaves or precise cuts. If you are like me, finding a good and clean vintage safety razor is a dream come true.
The overall wellbeing of the company marketing challenge marketing budget. The course is limited to just 30 participants, so dont wait. Clean edge, non disposable razor case study analysis. Fendrihan full stainless steel open closed comb double edge safety razor. Give yourself a little edge in the barbershop with the 5 star razor edger. Clean edge s improved design provided superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin providing a more thorough shave. After three years of development, paramount health and beauty company is preparing to launch a new technologically advanced vibrating razor called clean. Clean edge razor lars semb maalenjohansen prof martin mrkt. Leaving my safety razor in the shower finally caught up with me. The naiv razor has comparable features to paramounts clean edge razor, and is predicted to acquire a % share, making it one of clean edges stronger competitors. If you are new to shaving with a double edge razor you need to understand that nicks can occur, especially in the early stages of getting use to using this tool. Bold and brave, the fendrihan full stainless steel double edge safety razor isnt afraid to take charge. Splitting hairs in product positioning paramount entered non disposable razor market in 1962. Sep 21, 20 based on comparison with a german ostaso razor i have i am quite sure that the razor is an ostaso made unit.
This basically means that the blades and foils are all merged into a. Etsy is the home to thousands of handmade, vintage, and oneofakind products and gifts related to your search. Clean edge razor by paramount marketing case analysis term. Heres my find of today, gem micromatic bullettip or flying wing single edge twist to open safety razor. The razor and auto stropper are gold plated, though hard to tell from the phots. Paramount health and beauty company paramount health and beauty company, a leading name in consumer products including health, cleaning, beauty and grooming is all set to launch a new non disposable razor with cutting edge technology to improve mens shaving experience. Also worth mentioning is that the some shaving creams give out an incredible scent that give you a nice wood scent that isnt over bearing and subtle to the nose. Splitting hairs in product positioning retail sales. In recent years, new products and promotions have drastically changed the.
The direct competition product positioning analysis product release challenges the first new release in 5 years. No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options. There is a free, full and complete online pdf version of the razor s edge book available at the link below as well as, for those who would rather not read the book but rather watch the movie or do both, a full version of the black and white 1946 movie by clicking the graphic below the link. Razor market can be broken up into several categories non disposable razor refill cartridges disposable razors. Paramount has razor products in the non disposable razor industry in both the value and the moderate segments. These razors are not only good for a clean, closer shave but they are also very cheap to maintain. The product based categorisation in hair removal market is non disposable razor, disposable razor, cartridges, shaving cream and depilatories. No part of this manual may be copied or transmitted by any method without the. Since 2009, it was the unitvolume market leader for nondisposable razor products. The standard razor is my favorite thats reasonably priced. Splitting hairs in product positioning on august 9, 2010, a group of executives from paramount health and beauty company paramount sat in a research room intently observing a dozen men shaving on the other side of a twoway mirror. Whereas, clean edge was designed to compete in the nondisposable razor and refill cartridge categories.
I had a friend who told me, when her safety razor rusted she recycled it and bought a new one. The most noticeable difference between a henckels wotan and the ostaso is that the ostaso has a removable handle with a standard 5mm female thread. Gillette is an american brand of safety razors and other personal care products including. Pestel pest analysis of clean edge razor case case solution. Just call amy at 6416835249 or send her an email at amy. When you use double edge razor blades on a regular basis then 4 to 6 times you can use it and it wont harm you because you can flip the sides and there wont be any skin issue too.
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